As kids, most of us loved playing with LEGO. Getting LEGO between your hands again, as an adult gives a wonderful inner peace and creativity gets free rein. Like our brains, the LEGO bricks are three-dimensional, which is why something magical happens with LEGO, a creativity that does not happen on the same scale on a white board. Whether it is beautiful what is being built does not matter, the important thing is the thoughts each one has put in the model or figure, thoughts that are shared with the group supported by a knowledgeable facilitator.


The LEGO® Serious Play® Method is a method that facilitates communication and problem solving. It can be used in any situation where it is important that we overcome usual thinking and where we need the maximum available knowledge, input and attention from everyone involved to achieve our goals. Often these meetings are at strategic or team level.


The LEGO® SERIOUS PLAY® Methodology is built upon a process which stems from the heart of LEGO elements and the LEGO building system. Looking for a tool to unlock imagination and innovation within the company, the LEGO Group realized that a solution might be found in the LEGO® System in Play itself: just as the LEGO Group had been inspiring children to ‘build their dreams’ for decades, so perhaps adults could be asked to build their visions for future strategy.

The idea of the LEGO® SERIOUS PLAY® methodology originated in 1996 when the two professors Johan Roos and Bart Victor at IMD in Switzerland and LEGO Group CEO and owner Kjeld Kirk Kristiansen were exploring alternative strategic planning tools and systems. They developed an understanding of the value of employees and the concept of an evolving, adaptive strategy that included using LEGO elements as three-dimensional models of business issues and challenges. The strategy was named LEGO® SERIOUS PLAY®.


The LEGO® SERIOUS PLAY® method is a recognized and thoroughly tested process and development tool for e.g. a.


  • Strategy development


  • Product development


  • Innovation


  • Recruitment processes


  • Team building


  • Talent development


  • Project start-up


  • Culture development


  • Collaboration problems

Became in 2019 certified LEGO® SERIOUS PLAY® facilitator in Hong Kong.

The combination of LEGO and my many years of experience with, ex. training and certification of +2000 sales people and managers, gives immediate and long-lasting results. Believe that you learn best if it is also a little relaxed and fun.


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